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SEO stands for “search engine optimization.” It’s a marketing strategy that businesses use to improve their visibility and ranking in search engine results pages (SERPs). When someone makes a search using a keyword or phrase that’s relevant to your business, you want your mobile and desktop web pages to appear as close to the top of the results list as possible. Some studies have shown that the vast majority of Internet users only click on results that appear on the first page of SERPs. So if you’re not ranking in the top few results, you could be missing out on a lot of potential customers.

To improve your ranking, businesses use on-page SEO strategies like keyword research and backlinking. Keyword research involves finding the right keywords and phrases that people are searching for when they’re looking for businesses like yours. Once you’ve identified these keywords, you can incorporate them into your website copywriting across both desktop and mobile, to help boost your ranking. You can also perform off-page SEO, which might involve promoting your online presence via social media or other digital platforms.

Backlinking is the process of getting other websites to link to your website. This helps improve your ranking because it signals to Google and Bing that your website is popular and relevant, which will lead to a positive feedback loop. The more traffic you can drive to your website, the higher your ranking will eventually be.

The cost of SEO services vary depending on the needs of your business and the size of your budget. But in general, SEO is a relatively affordable marketing strategy, especially when you compare it to other marketing channels like pay-per-click (PPC) advertising. And unlike PPC, SEO is an “inbound” marketing strategy, which means it can lead to more customers without having to pay for each click.

At Monday Advertising, we offer a range of professional SEO-related services to fit any budget. We’ll work with you to assess your needs and develop a customized plan that fits within your available spend. Whether you’re looking for a comprehensive approach or just need help with specific tasks like keyword research or backlinks, we can tailor a solution that will lead to results.

The type of SEO you need depends on your company goals and the current state of your website. If you’re just getting started with SEO, you may need a comprehensive approach that covers everything from keyword research to on-page optimization to link building. But if you’ve been doing SEO for a while and just need help with specific tasks, you may only require one specialized service.

The best way to determine which type of SEO service is right for you is to consult with an experienced SEO company. At Monday Advertising, our team has been helping businesses with their SEO for over 5 years combined. We can also perform a website audit to assess your current positioning and make recommendations on which type of SEO services would be most beneficial for you.

This is a tricky question to answer since it depends on a number of factors, including the condition of your website, your business goals, and the competition for your target keywords. In general, though, it takes a while to see a difference to your SERP positioning. The changes you make to your website and the links you build won’t have an immediate impact on your ranking. It can sometimes take months to see significant results from SEO. That’s why it’s important to be patient and consistent with your efforts. The more time and effort you put into it, the better your results will be in the long run.

Certain SEO services, such as technical search engine optimization, can have a more immediate impact because they deal with the infrastructure of your website. But even these types of changes can take weeks or months to show up in your ranking. The best thing to do is sit tight and be patient. And when the results come, they will lead to incredible returns.

An audit is a comprehensive assessment of both your mobile and desktop website to identify any areas that need improvement from an SEO management perspective. This can include anything from on-page optimization to a technical audit and beyond. SEO audits are often performed by an experienced SEO agency like Monday Advertising.

You may need an audit if you’re not happy with your website’s current SEO performance.. You can also get one if you’re launching a new website and want to make sure it’s optimized for search engines from the start. Another scenario where it’d be effective is if you’re making changes to your website and want to make sure they won’t have a negative impact on your SEO.

SEO audits can be a helpful way to identify any areas of your site that need improvement. But it’s important to remember that an audit is just a snapshot in time. Once you make the changes recommended in the audit, you’ll need to invest in content management while monitoring and adjusting your approach to keep your website ranking high in SERPs.

There are a lot of different marketing channels out there, which extend from PPC and paid search advertising to social media and email marketing. So how does SEO compare to these other channels?

SEO management is a long term strategy with a high conversion rate. It's not as immediate as paid ads or social media, but it can be more effective in the long run. The problem with paid advertising, apart from the fact that it can be very expensive, is that you're not building any long-term equity. Once you stop paying, your traffic will dry up. And when it comes to social media, it can be a great way to build awareness and generate traffic, but it's not always as effective as proper SEO management.

When you optimize your website for a search engine, you're building your brand and your website's authority. You're also creating long-term value that will continue to pay dividends, long after the initial investment. Organic traffic has a much higher conversion rate than paid traffic, so it's a more efficient way to generate leads and sales. If you think about it, we're so bombarded by advertising everywhere we turn that we've become immune to it. We're much more likely to trust recommendations from a friend or an expert than an advert. And that's what SEO does. It puts your website in front of people who are already searching for what you have to offer and helps to break through their ad-blindness.